From Chris Price -
The ESPN Network has agreed to an exclusive network deal with the University of Texas. Watch out for this to become an increasingly common trend among large-scale sports universities. With sports coverage needing to be even more hyper-localized in order to be successful, this type of subscription-channel business model could change how sports coverage is done as a whole.
Already companies such as Scout.com, Rivals.com and 24/7sports.com have paved the way for one-team subscription based services, but this initial deal between ESPN and Texas could spark a big change in how sports are covered in both print and broadcast media.
Source: "Texas, ESPN announce new network."