Wednesday, May 4, 2011

Small Business Goes Social for growth

The Amercan Express OPEN Small Business Monitor reports that small business owners are increasingly citing "growing their business" as their top priority.  The study showed that 44% of entrepreneurs were using social media to attract new customers (35% Facebook, 15% LinkedIn, 10% Twitter, 8% blog, 8% YouTube).  For overall marketing strategy, the top strategies were company website (65%), search engine optimization (36%) and online social networking (35%).

 Sources: "Small Business Investing in Growth," MediaPost Research Brief
American Express OPEN Small Business Monitor Spring 2011 Report

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