How to Pod

From Sean Siegel:

I was intrigued by looking up if there were any sites that would help you setup your own podcast. Turns out apple has a list of directions that will instruct you how to make a podcast. This is good because I've been looking to setup my own podcast site. This way I'll have it available as part of my resume for when I'm applying for jobs.

 

Source:  "Making a Podcast," Apple.com

Advertising on Podcast video

From Damion Huntoon:

According to a new report from Edison Research and the Association for Downloadable Media (ADM), podcast fans are a fantastic audience for advertisers to reach.

The study shows that podcast fans are generally well-off financially, they pay attention to ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.

In this video Tom Webster of Edison Research presents the results of the recent ADM study of Podcast Consumers Attitudes.

http://vimeo.com/9055624