Nielsen's latest numbers project that three-quarters of US TV households now have HDTV sets - a gain of 14% in the last year. More than 40% of US TVHH have and use multiple HDTV sets. But it's not just ownership - 61% of all prime time viewing is done on HDTVs.
Nielsen took a deeper look at its May numbers to take a deeper look at "true HDTV" viewing. Nielsen defines that as using an HDTV set connected to a HD set-top box that receives HDTV channels and programming (what - no over-the-air reception of HD broadcasting local stations?). Looking at 17 "HD" channels (5 English-language broadcast networks and 12 cable channels), they found that 29% of broadcast and 21% of cable channel prime-time viewing was "true HDTV" watching.
This might seem low, but the Nielsen definition and sample are very narrow - so the numbers should be treated as minimum levels rather than actual amount of HDTV viewing.
Source - Most Prime-Time Viewing on HDTV. Quality An Issue, MediaDailyNews
Showing posts with label HDTV. Show all posts
Showing posts with label HDTV. Show all posts
Monday, October 29, 2012
Friday, January 20, 2012
US HDTV Diffusion
A new research report from Leichtman Research Group suggests that more than two-thirds of US households have at least one high definition TV set, up from 17% in 2006. For those households getting cable, satellite, or Telco TV programming, the average number of HD channels received was 75, up from 26 five years ago.
On the other hand,, older standard definition sets still abound, accounting for 60% of all TV sets in the U.S. For many buyers, the purchase of HD TV sets are seen as an upgrade or a supplement to existing TVs in the home - and people hang onto their older sets.
The research also reported that 3-D TV set sales are still in the early adopter stage. While 80% had heard of 3-D TV, only 5% indicated a strong interest in getting a 3-D capable set, and less than 3% already have a 3-D capable set (and almost half of those reported they don't watch any content in 3-D).
HD sets have replaced standard definition in the consumer marketplace for all but the smallest screen sizes, and so should continue to be the dominant new TV purchase going forward. On the other hand, the reliability of TV sets suggests that the numbers of existing standard definition sets in homes will decline much more slowly.
Source - 2/3 of U.S. Households Have Hi-Def TV... With Room For More, Research Brief from the Center for Media Research
On the other hand,, older standard definition sets still abound, accounting for 60% of all TV sets in the U.S. For many buyers, the purchase of HD TV sets are seen as an upgrade or a supplement to existing TVs in the home - and people hang onto their older sets.
The research also reported that 3-D TV set sales are still in the early adopter stage. While 80% had heard of 3-D TV, only 5% indicated a strong interest in getting a 3-D capable set, and less than 3% already have a 3-D capable set (and almost half of those reported they don't watch any content in 3-D).
HD sets have replaced standard definition in the consumer marketplace for all but the smallest screen sizes, and so should continue to be the dominant new TV purchase going forward. On the other hand, the reliability of TV sets suggests that the numbers of existing standard definition sets in homes will decline much more slowly.
Source - 2/3 of U.S. Households Have Hi-Def TV... With Room For More, Research Brief from the Center for Media Research
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