Friday, January 20, 2012

US HDTV Diffusion

A new research report from Leichtman Research Group suggests that more than two-thirds of US households have at least one high definition TV set, up from 17% in 2006.  For those households getting cable, satellite, or Telco TV programming, the average number of HD channels received was 75, up from 26 five years ago.
  On the other hand,, older standard definition sets still abound, accounting for 60% of all TV sets in the U.S.  For many buyers, the purchase of HD TV sets are seen as an upgrade or a supplement to existing TVs in the home - and people hang onto their older sets.
  The research also reported that 3-D TV set sales are still in the early adopter stage.  While 80% had heard of 3-D TV, only 5% indicated a strong interest in getting a 3-D capable set, and less than 3% already have a 3-D capable set (and almost half of those reported they don't watch any content in 3-D).
  HD sets have replaced standard definition in the consumer marketplace for all but the smallest screen sizes, and so should continue to be the dominant new TV purchase going forward.  On the other hand, the reliability of TV sets suggests that the numbers of existing standard definition sets in homes will decline much more slowly.

Source -  2/3 of U.S. Households Have Hi-Def TV... With Room For MoreResearch Brief from the Center for Media Research

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