Size Matters (in portable media players)

New research from NPD In-Stat suggests that when it comes to viewing media content and more sophisticated interactive uses, a screen size of 9-11 inches (like iPad and larger tablets) seems optimal.  Stephanie Ethier, Senior Analyst, said

The larger screen supports more heavy text consumption and greater user interaction. Portable media players, which can be virtually identical to tablets except for the smaller-than-5-inch screen, are used primarily to support entertainment-focused uses, like listening to music and watching video

 Other reported findings were that 47% of study participants had a PMP woth a screen size of between 2.5 and 5 inches (basically smartphone size), and that smartphones were the PMP most likely to be used when watching television.

Source: Screen Size Matters, Dictating Primary Use of Smart Mobile Devices, Says NPD In-Stat - FierceIPTV

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