UltraViolet's New Moves

Last year, Hollywood announced the creation of their own online movie system, dubbed UltraViolet, and some DVDs and Blu-Ray movie discs began including UltraViolet links last fall.  In the UltraViolet system, viewers can enter their purchases into an online content system, and then stream the movie to multiple devices.
Earlier this week, Panasonic announced that it will be the first set manufacturer to allow direct access of UltraViolet titles through its Flixster service on connected TV sets, beginning later this year,  That news was quickly trumped yesterday, when Amazon announced that it's working with movie studieos to implement UltraViolet service on its streaming media system

Amazon's EVP for Digital Media, Bill Carr, said Amazon was "very excited about the additional possibilities from a customer's point of view that UV enables.... The best movie and TV service for consumers is the one that provides them with the broadest choice possible."

The Amazon tie-in in particular should be a big boody for the UltraViolet system, bringng Amazon's user-friendly interface to a system that has been a bit of a dud following its October introduction.  While registering some 750,000  households, reports suggest many of those users were frustrated and confused in trying to get the system to work with their devices.

Source -: In a hit for Hollywood, Amazon buys into UltraViolet,  FierceOnlineVideo