eMarketer's updated ad forecast is predicting that online advertising will continue to grow rapidly next year (23% in 2011, 23.3% projected growth in 2012) to reach a total of almost $40 billion this year. As for print (newspaper and magazine combined), the forecast is for a further decline of 6%, falling to around $34 billion in 2012. TV ad revenues are expected to grow moderately (6.8%), and remain the largest sector, bringing in almost $65 billion in 2012. Total U.S. media ad spending is projected to rise 6.7%, supported by expected election-related ad spendings and the London Summer Olympics.
eMarketer suggests that "digital remains the sole bright spot" for print-based publishers. Digital newspaper ad revenues grew 8.3% in 2011, while print newspaper ad sales drops 9.4%. Print magazine ad sales were stable, while digital ad sales for magazines grew 18.8% in 2011.
Sources - Stop the Presses (Again): Online to Surpass Print Ad Spending This Year, MediaDailyNews
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