NBC announced that it will partner with Panasonic to provide its cable and satellite affiliates with a 3D feed from this summer's 2012 Olympics from London. The 3D feed will be available to any multichannel distributor that takes the full Olympics programming package, which includes live, taped, and on-demand programming on NBC and affiliated cable networks.
Sports programming in 3D has generally been a hit with audiences, but cutbacks in 3D programming availability are likely to have contributed to continuing disappointing sales of 3-D capable TV sets. It's unclear at this point how much programming NBC will make available, or how much it will cost consumers.
Source - NBC to supply cable and satellite affiliates with 3D feed from 2012 Summer Olympics, FierceCable
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