The latest comScore Video Metrix report on global online video viewing continues to show the rapid growth in online video use. They report that during October, 2011, about 1.5 billion people aged 15 and older watched more than 200 billion videos online. YouTube continued to dominate the market, delivering 88+ billion videos (43.8% of the market), with the second largest source for online videos, Youku Inc. (China's version), delivering less than 5 billion.
The highest numbers for online video viewing were in Canada and the US, followed by the UK, Turkey, and Germany. Viewers in Canada watched an average of 303 videos a month, with US viewers coming a close second with a 286 average. UK viewers averaged 268 videos a month, and viewers in both Turkey and Germany averaged around 250 online videos watched in October. Online video viewing also continued to be ubiquitous, with a reported high reach of 93.6% (of all Web users) in Turkey, and the U.S. coming in at the 8 spot with 88% of all Web users watching at least one online video a month.
More evidence of the burgeoning impact of IPTV and mobile media.
Source: 200 Billion Videos Viewed Online in October; YouTube Delivers 2 out of 5 Worldwide, Research Brief, MediaPost Blogs
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