The digital hiccups continued at the NY Times last month, when a day after announcing plans to launch a dozen regional online editions, the promotions department botched a promotions offer.
The offer, for an "exclusive" 50% discount on subscriptions to the paper, was designed to be send to 300 people who had recently canceled their print subscriptions. Instead, it went to their entire promotional email list - some 8 million individuals. Rather than honoring the offer, the Times disconnected the phone number in the email and sent an apology, asking recipients to ignore the message.
So much for truth in publishing from the really old grey lady.
Source - New York Times Publishes Correction, Via Email: Retracts "Exclusive" Sent to Millions, MediaDailyNews
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