Interesting graphic on Explosion of Media Channels (Nielsen)

From the recent Nielsen Total Market report comes this interesting timeline showing the explosion of new content delivery channels for video.

I'll have more to add from the report later.

Screen Jumping Study

A study of cross-media behaviors by Jumptap is providing some initial glimpses of how people multitask and move from one type of device/screen to another.  The study combines large sample analytics on online behaviors (from comScore) with intensive interviews and media use tracking of a sample of 10 "three-screen" users (PC, smartphone, tablet).

The comScore data provides a number of insights on overall multiscreen usage.

• Time spent online has almost doubled since 2010
• Roughly two-thirds of online adults are multi-platform 
• Women 25-49 are the demographic group most likely to be on mobile platforms
• People are beginning to tailor their online uses to individual devices (i.e., using specific devices at particular times, or for particular uses).

In particular, smartphones are used consistently throughout the day, PCs dominate during working hours, and tablets dominate evening and nighttime use.  Type of use also varies significantly. Smartphones account for more than have the time listening to music or radio streaming (77%), info on technology (64%), social media (58%), and weather info (55%). PCs get have the online time for a variety of information gathering (automotive, business/finance, general news, health, food).  No tablet usage topped half of the total time online, but that's due in part to its much lower current level of penetration.  The highest share of tablet usage are with games (34%), watching online video (20%) and lifestyle and shopping info.

Source - Screen Jumping Study,  Jumptap press release

WatchESPN earning "tens of millions" in ad revenues

A spokesman for Disney has indicated that while multiplatform (mobile) advertising remains a relatively small portion of Disney's overall business, the WatchESPN app is already generating significant revenues.

"The [WatchESPN] app is an opportunity for [ESPN] to generate more advertising revenue, and they are in fact selling ads for the watch app, but the numbers, even though they are in the probably tens of millions of dollars at this point, they are still relatively small when compared to their total, both advertising revenue and their total revenue," Disney CEO Bob Iger told analysts on the company's second-quarter earnings call. "But we believe that they will continue to grow," he added.

 Disney also indicated that the upcoming WatchABC app could add a new revenue stream for ABC's owned & operated broadcast stations.

Overall, Disney reported earning $11.6 billion overall in the second quarter of 2013, up 4% from the same time last year.  The various cable networks accounted for $2.1 billion of that amount, a gain of more than 10%.  ESPN and A&E networks reported big increases in affiliate (carriage) fees and ad revenues, which offset declines in ABC Family networks.

Source -  Disney: WatchESPN generating "tens of millions" in ad revenues,  FierceCable

Internet Week's take on the Future of Media

The recent Internet Week conference hosted (and recorded) four sessions where various industry folks talked about the future of media.  From one of the keynotes to panels on "Tomorrow's Media Landscape", "Convincing People to Pay for Content", and "Is Twitter Live TV's Newest Follower?".

AdAge embeds the four videos in its story, and the Internet Week folks have those and other recorded sessions available at the Internet Week NY site on Livestream.

Source -  The Future of Media, as seen at Internet Week,  Advertising Age