Pew: The Demographics behind ABC/Univision's Fusion

Spanish-language broadcaster Univision is working with ABC News on the development of a new cable network to be called Fusion.  Fusion will target young Latinos with a mix of news, sports, and entertainment - in English.  The folks at Pew Research Center have noted 5 demographic trends among US Hispanics that are behind the move.
  1. Latinos are increasingly native born (93% of those under 18 were born in the U.S.); Latinos increasingly prefer consuming news in English; 3. 90% of young Latinos get their news, in English, from TV (and increasingly prefer English-language entertainment and music; 4. Even so, using TV for news is declining among young Latinos; 5. A growing share of Hispanics speak only English at home.

Univision, which actually was the most watched network in the US last July among the 18-49 demographic, has seen some of that success fall as the big 4 brought out the Fall PrimeTime big guns.  It makes sense for them, looking at their trends and what's happening within their demographic, to expand their expertise with their audience and market by supplementing their Spanish-language channels with English channels targeting their audience segment.

Source -  5 demographic realities behind the creation of Univision/ABC News' "Fusion" channel,  Pew Research Center FactTank

Source -  5 demographic realities

Univision adds new networks

Univision has landed its first distribution deal, with Dish Network, for three new cable networks set to launch on April 1 this year.  The flagship sports network, Univision Deportes will launch first, offering games from top Mexican soccer teams and other content from a Mexican sports channel..  Next to launch will be an all-novela network, building on the extensive and popular programming base for the long form drama series.  A 24/7 Spanish-language news channel will follow, hoping to take advantage of the U.S. election campaign as it starts to heat up.  Univision also announced programming deals that will enable it to add a second sports channel later in the year.  As part of the deal, Univision will make the novelas and other Spanish-language movie content available for Dish's Blockbuster@Home video-on-demand service.  The deal also calls for Dish to include retrs-consent payments for Dish carriage of Univision and Telefutura local TV stations.

Source:  Univision Lands First Carriage Deal For New Networks, MediaDailyNews