From Damion Huntoon:
According to a new report from Edison Research and the Association for Downloadable Media (ADM), podcast fans are a fantastic audience for advertisers to reach.
The study shows that podcast fans are generally well-off financially, they pay attention to ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.
In this video Tom Webster of Edison Research presents the results of the recent ADM study of Podcast Consumers Attitudes.
http://vimeo.com/9055624
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