- 35% of Americans 13-54 report watching streamed programming from a TV network
- 5% report reducing or eliminating regular TV service in last year (17% of those who streamed network programming) - up from 3% (9%) in 2009.
- 31% of urban viewers watch TV content on alternative devices (laptops, etc.)
- Of those, they report an average of 15% of viewing time on alternative platforms
- There are ethnic differences: 41% of Asians watch on alternative devices weekly, as do 37% of Latinos and 36% of Blacks, while only 25% of Whites report watching video on alternative devices at least weekly.
- 46% of US TV viewers report owning at least one video-enabled mobile device.
"Non-Traditional TV Viewing Surges," MediaDailyNews
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