The biggest obstacle in getting commercial content online has been fear of the "free rider" (an economic term refering to those who can get the value of a good without paying for it). That and piracy, anyway.
For the last year or so, cable networks, cable MSOs and DBS, have been touting their "Next Big Thing" - TV Everywhere. At the heart of the concept is the idea that you can watch any programming you've paid for (through your cable or DBS subscription), on any screen (TV, computer, laptop, mobile), anywhere, and any time. What's holding it up has been the problem of making sure that you've paid your subscription when you access content (and it's you, and not your friend in Utah).
Adobe recently announced "Adobe Pass," which they claim will provide a secure authentication system to provide access to content across a range of computer and mobile operating systems. A benefit in that it promises to use a single user sign-in, and not require additional downloads or authentication with each device.
Such a system would help remove one roadblock to "TV Everywhere." Now if they could only fix that piracy issue...
Source: "Adobe Pass Wants to Turn On TV Everywhere," Vidblog
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