Tuesday, March 8, 2011

Where is the Living Room?

A panel on "The Living Room Wars: Convergence or Chaos," held at OMMA Global, looked at the rise convergence and connected devices in terms of where and how video programming is consumed.  From the old days where the family TV set dominated the living room, to recent years where most homes had multiple TV sets in a variety of rooms, and the plethora of other devices (computers, video games, etc.) emerging in recent years, the ways in which video is sought and consumed is changing.
Anthony Soohoo of CBS Interactive suggested that the really big change is still coming, as "last year is the first year that video went portable," and that portable video had the potential to impact audience uses as much as portable radios changed radio listening behaviors.  And the issue is not limited to where video is used, but also to whether video programming should be tailored to alternative experiences, to whether programmers need to rethink content.

Source: "Where is the Living Room?", VidBlog

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