Dr. Elizabeth Hendrickson, a colleague here at UTK, passed along a link to this report on "How New Media is Changing TV." Emphasizing the changes in how people watch TV (increased time-shifting, concurrent with other media) the study concludes that both programmers and advertisers need to rethink how they connect with audiences.
Source: "How New Media is Changing TV: Shifts in Consumer Behavior (Part 1)," Social Times
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