A report from Kantar Media showed the overall US advertising economy grew by 6.5% in 2010, lead by large increases in spot TV and radio (largely a result of 2010 election spending). Overall, TV gained 10.3%, Internet display advertising 9.9%, Outdoor (billboards, etc.) 9.6%, radio 7.6%, magazines 2.9%, and newspapers showed a decline of 3.5% (-3.5%).
In releasing the report, Kantar Media VP Jon Swallen noted that local newspaper ad spending had declined for 21 consecutive quarters (more than five years). He also attributed a small increase in national newspaper ad spending (2.7%) as resulting from the Wall Street Journal's adding several new editions and initial forays into online "tablet" publishing.
He also noted that while ad spending in magazines rose slightly (2.9%), spending levels remain below their high in 2008.
Source: "Amid Ad Turnaround, Print Media Continues to Lose Ground," MediaDailyNews
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