In search of new revenue sources, U.K. lifts ban on product placement

For more than 50 years, the U.K. has prohibited any form of paid brand integration or product placement on its airwaves.  They did so even as the rest of Europe was easing similar rules as stations, networks, and program producers sought new revenue streams in the increasingly competitive broadcasting markets.  But in this case, the pressure seems to be more a mandate from the EU towards standardization of  broadcast revenues than a quick money grab.  Although the current culture minister is quoted as saying that the product placement revenues are needed to keep U.K. program production firms competitive.  While lifting the band, Ofcom (the British version of the FCC) is still imposing strict limits on sponsorship, still banning it for alcohol and foods and drinks high in sugar, fat, or salt.

Source: "U.K. Lifts Product Placement Ban," TVBlog