A new study by BIA/Kelsey predicts that online advertising dollars will almost double over the next five years, rising to the point where it accounts for about one-quarter of all local spot ad revenues. They suggest that as the economy improves and small and medium sized businesses come back into the advertising arena, they are increasingly drawn to the maturing digital advertising options (online, mobile, social media).
This, with the projected continued erosion of newspaper advertising revenues, will drive the rise of a dominant new advertising market.
Source: "Local Online Ads to Hit $42 Billion by '15, Digital Dominates Future," Online Media Daily
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