Monday, May 9, 2011

ESPN regional sites changing the game:

From Chris Price -

ESPN is no doubt the leader in national sports coverage, but their move to go regional has local newspapers and sportscasters shaking in their boots. This article outlines the launching of those sites, which are now generating flourishing numbers. ESPN Chicago for example is generating almost 40% more page views than local newspaper websites.

The new regional coverage model is going to force newspapers into subscription online content, which is the model for the new ESPNsider articles found on many of the new regional websites. Look for these new sites to drive even more local newspapers out of business in less they can create a way to compete with the sports giant.

Source: "ESPN Regional Websites," The Business of Sports

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