- Tablet users show strong engagement rates (30-40 minutes per app) and a willingness to buy content
- The rush by big brands to adapt content to the format, and giving publishers the opportunity to provide an immersive (and controlled) experience.
- 70% of tablet owners use it while watching TV, with potential to create synergies between screens.
Of course, they could still manage to blow it, but it looks like the tablets come along at a time when the media have finally recognized and embraced the need to expand their vision and markets beyond the old traditional media silos. This suggests that they might have learned something after all.
Source: "Tablets: The 5% Solution," Mobile Insider