In the ever-expanding search for revenues, product placement has seemingly come of age, and to music. Research suggests product placement in music videos grew from $15 million to $20 million last year, despite an overall decline in product placement (down 2.8% to $3.6 billion). While most accept the need for concert sponsorships, some in the industry wonder about it's appropriateness. But in many cases, money talks.
The recent Lady Gaga video for "Telephone" included product placements for Miracle Whip and VirginMobile, doing well for it's sponsors with over 108 million views on YouTube.
Source: "The Growth of Product Placement In Music Videos," VideoInsider