Netflix has had a good year. With help from their open challenge to better their recommendation formula, they've grown into the nation's largest video provider (in terms of subscriber numbers), and accounting for a large share of Internet traffic in the evening. Continuing efforts at improving encryption and deals with Internet backbone providers has helped Netflix to reportedly cut the cost of streaming a movie in half, to about 2.5 cents for 2 hours of video.
More recently, Netflix bought the rights to several hit TV series, and announced a deal for their first original series, paying $100 Million for the rights to a hot new television property.
Source: "Netflix's Streaming Cost Per Movie Drops 50% From 2009, Expected to Spend $50M in 2011," Business of Video