From Chris Price -
The Masters golf tournament application is totally changing the game as far as mobile sports application. The Masters tournament itself developed an application for its tournament that includes live scoring, live hole-by-hole coverage and even talk radio coverage.
Most applications cover just scoring and maybe a few highlights. The Masters application brought users live video and audio coverage without the need of an internet connection. They used the cell phone service to bring coverage to users. This is change standards for all applications.
Source: "Masters Golf Introduces iPad Application With Nine Live Video Channels," Bloomberg