From Graham C. Kelly -
Bill Simmons arguably ESPN.com's most popular and influential writer is creating a new website to launch this summer called grantland. A tribute to sports writer Grantland Rice. He is teaming up with his friends Malcom Gladwell and Chuck Klosterman two other big time and well received authors. I'm wondering if this could be a potential trend where writers, instead of limited their writing for media outlets, use their fame to create their own brands.
Source "Bill Simmon's new Web site Grantland.com launches in June," USA Today