Wednesday, May 11, 2011

From Katharine Hendy -

Frito-Lay not only launched a smart campaign strategy, they also broke the world record for “most fans in Facebook in 24 hours.” Talk about seeing your success. The page gained over 1.5 million likes on April 11. This was because of the brands new campaign strategy which gave consumers a behind the scenes look at the Frito-Lay kitchen, where they create new flavors, using Facebook to get their message across.  Below is their strategy:

  • a replica Flavor Kitchen created in Times Square with live cooking demonstrations streamed to the Frito-Lay Facebook page
  • a sweepstakes on the Frito-Lay Facebook page that gave consumers the chance to win some of the same Electrolux appliances that were used by the Frito-Lay chefs in Times Square
  • targeted media on Facebook
  • integration with Zynga’s FarmVille that gave players the chance to harvest sponsored-in game crops for the chance to earn exclusive virtual goods
  • the official launch of a series of online cooking “webisodes” available on the Frito-Lay Facebook page and featuring the Flavor Kitchen team
 Source: "Frito-Lay sets Guinness World Record on Facebook," ZDNet

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