IPTV providers around the world should continue to see rapid market expansion over the next few years, according to a recent report released by SNL Kagan. They project that subscriptions to IPTV services will double in the next three years, reaching 70 million.
The rosy forecast results from an IPTV adoption rate that has averaged a 92.4% compound average growth rate over the last 6 years. The also think that the current push for "TV Everywhere" and IP-based Video on Demand (VOD), and continued diffusion of broadband networks will drive demand, leading to a doubling of IPTV video service revenues in the next three years. Currently, IPTV accounts for 6% of all global subscription-TV revenues; SNL Kagan predicts that by 2014, it will account for 11%, between IPTVs rapid growth and the slowing down of cable and satellite providers.
Expect further market expansions and realignments, as consumers embrace the choice and flexibility of IPTV video services (and the lower distribution costs, compared to older video media models).
Source: "Major IPTV Adoption Means $27B Revs by 2014," Media Daily News