As anyone (but the council apparently) might expect, the decision resulted in a public backlash, with a number of radio stations repeatedly playing the original (unedited) version. Along the way, many other listeners and music critics reminded the council that the term was used satirically in the song, in a context where its use was portrayed negatively.
The song's writer, Mark Knopfler, has long maintained that he was writing from the perspective of a "bonehead" whom he observed in a hardware store watching MTV, reacting with disgust to the fledgling network's flamboyant rock stars.Last week, the council tried to restore its credibility by amending the ruling, saying that a majority of the council hadn't originally considered the context of the use of the term in its first ruling. In announcing the amended ruling, the council stated:
"The (council) wishes to make perfectly clear to those persons who have commended the CBSC for its 'brave' position regarding the disapproval of the hateful and painful term that it is not abandoning that position... It is only saying that there may be circumstances in which even words designating unacceptably negative portrayal may be acceptable because of their contextual usage."After claiming that it was both wrong and right in the original ruling, the council further punted, saying it would leave it to individual stations to decide whether to air the original or edited version of the song. So much for credibility (or rationality). And you have to wonder what word will be the next to be considered "unfit for radio."
Source - Council amends ruling on Dire Straits' song, Broadcast Newsroom