In a statement released with the study, an Ericsson rep was careful to not suggest a simple transition from viewing from broadcasts to online, from passive reception of delivered content to a more interactive selection of preferred content.
“People want both broadcast and on-demand viewing to be available. TV and video have not been negatively affected by the internet in the same way that print has; we just watch TV in many more ways than we did before.”
The study is based on more than 13,000 interviews in 13 countries.
Sources - Online Video Eats Away at Broadcast TV, NetNewsCheck.comEricsson Report - “TV & Video Consumer Trend Report 2011”