Monday, September 19, 2011

AP, Papers, create online ad service

Global news agency Associated Press is partnering with more than 30 newspaper groups and 20 retail associations in the creation of iCircular, a new mobile advertising initiative.  The new service provides a mechanism for aggregating coupons and product offers on a product that can be inserted into newspaper websites, providing a digital version of the coupon circulars inserted into printed copies.  Revenues from printed circulars currently accounts for about 18% of total advertising revenues for newspapers, and unlike classified ads, the industry hopes to retain much of that revenue with the shift to digital.

Source:  Associated Press teams with local newspapers to launch iCircular mobile ads,  FierceMobile Content

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