Blog post submitted by Nick Spooner -
I couldn't help but notice what was going on with NBC recently. NBC has been struggling with producing new media content that draws viewers attention. The NY Times reported that viewers between the age of 18-49 have dropped nearly 11%. This is hard to believe due to NBC having the rights to one the weekend's most watched broadcast, Sunday Night Football. Also, NBC's new owner Comcast has even increased their budget for fall shows.
New shows like Up All Night, Playboy Club and Rock Center have so far either been canceled or been a disappointment. NBC has now digressed to bringing back old popular shows like Fear Factor in hopes of bringing back ratings. To make things worse, top shows for NBC in the past like The Office or The Biggest Loser have also dropped in ratings. This has to make Comcast ponder on what they have done wrong when it comes to their newly acquired Media giant NBC.
Was Comcast's $13.75 billion purchase of NBC Universal worth it? As of right now, it does not look like they have made the correct strides in the once dominant network's media content. Putting the correct people in charge looks to be key for Comcast in the next few seasons.
Source: NBC Struggles for Its Footing, NYTimes Business Day