A new report by Borrell Associates predicts that online ad revenues for local TV stations will increase 25% this year. This outpaces the average growth potential for all media and continues local TV's share of online ad revenues growing from 0.4% in 2003 to 12% of the market in 2011. They predict that total online ad sales for local television stations will surpass $2.7 billion in 2012.
Online ad revenues for radio, however, saw only 6% growth in 2011. Citing several initiatives in the radio industry, Borrell predicted that the radio industry should earn $409.9 million in local online ad sales in 2012. Ad revenue from local station's online streaming efforts still significantly trail pure Web radio outlets ($67.4 million compared to $206.3 million).
Source - Borrell Expects 25% Boost In TV Web Rev, Net NewsCheck