"It is still about broadcast, if you will, just a new definition, driven by the need to deliver content in a multiplatform environment when and where the consumer wants it," said Chris Brown, executive vice president of Conventions and Business Operations for NAB.On the conference side, there are sessions addressing new ways to create, manage, distribute, and monetize content. There's also a focused conference-within-a-conference on Disruptive Media looking at online and mobile content distribution, and the emphasis on branded content. On the trade show floor, organizers have moved from setting things up by type of equipment, to focus on the various stages of content production and distribution. "The premise is that the tools, services and technologies that are required apply whether you are in broadcast television, film, cable, satellite, Internet, mobile, whatever," Brown said. New theme areas include the Start-Up Loft (for new market entrants), a Content Market pulling together exhibitors showcasing programming for digital distribution, and a new Cloud Computing Pavilion.
It's good to see a media industry taking a serious look at the changing media and technology environment, before they loose too much to new, more innovative, competitors. Still, it was an outsider who framed the underlying issue:
"People have to think about looking at their business as a content business and a delivery business, and look at the way that they can profit from each one," said Peter Tannenwald, a member of the media and technology law firm Fletcher, Heald & Hildreth.Source - Convention Embraces Multiplatform World, NAB Show Daily News