Thursday, April 26, 2012

Milestones and Stats

Here's some recent reported numbers -
  • Three quarters of marketers say they see online video as complement to traditional TV, not a replacement for it.  Check infographic for other headline results.
      Source - 2012 State of  the Online Video Industry Report,
  • AT&T U-verse subscribership passes 4 million, 6 million for combined U-verse and Internet subscriptions.  The also reported U-verse revenues up 38%, compared to Q1 2011.
    Source - AT&T cracks 6M U-verse subscribers in Q1 2012Fierce Cable
  • Netflix added a net of 1.7 million subscribers in the last quarter, bringing the number of streaming subscribers to 23.4 million.  Netflix predicted that subscribers will hit 29 million around the end of the year - that's 30% of the US homes with some kind of pay subscription.
    Source - Subscribers Jump At 'TV Network' NetflixMediaDailyNews
  • ComScore is reporting that use of newspaper websites increased about 4.4% over the last year.  There was a big jump in terms of the number of daily unique visitors (up 10%), and the total time spent on newspaper websites (up 6.9%), although total reach was steady at just under 64% of US adult internet users.  The shift online are most meaningful for the 18-34 age group, where 48% reported only reading digital newspapers, 34% read both digital and print newspapers, but only 24% read only print versions.
    Source - Newspaper Site Traffic, Times UpMediaDailyNews
  • A study by Strategy Analytics predicts that global advertiser spending on mobile media will grow 85% this year, reaching a total of $22.6 billion for 2012.  U.S. mobile ad spending is projected to grow from an estimated $1.6 billion in 2011, to more than $4.2 billion in 2012.  Spending on mobile apps in the U.S.  is projected to grow by 30%, totaling $6.7 billion for 2012.
    Source -  U.S. Mobile Ad Spend to Double in 2012Online Media Daily
  • Apple's App Store boasts hosting more than 600,000 apps, and over 25 billion downloads..  Apple reported selling more than 35 million iPhones and 11.8 million iPads in the last quarter, for a total of 365 million active iOS devices around the world (including 67 million iPads).  Revenues for the quarter were reported at $39.2 billion, up almost 60% from the same quarter last year.
    Source -  Apple's App Store passes 600k apps, iTunes revenues top $1.9B in Q2Fierce Mobile Content
  • The Asia-Pacific region is now the world's largest TV market, with a projected one billion TV homes by the end of the year.  It's also become the largest payTV market (394 million subs), although generating only a fifth of the revenues of the U.S. payTV market.
    Source - Asia Pacific now largest TV marketDigital TV Europe
  • One analyst is predicting that by 2017, Facebook will get 25% of the U.S. display ad market (it's currently at 12%), earning $12.6 billion in ad revenues.  At that point, ad revenues will account for about 70% of total Facebook earnings.
    Source -  Facebook Ad Revs Expected to Hit $4.2 billion, Online Media Daily
  • Most communication industries are doing well, according to the recent VSS Forecast Mid-Term Update.  Total spending across communication industries is showing a 5.7% Compound Annual Growth Rate.  The gains are lead by targeted media (8.1% CAGR), with Entertainment & Leisure Media growing at 5.7% and Traditional Consumer Advertising Media trailing at 2.7%.  Print fared poorly, with growth estimates downgraded for Consumer Book Publishing and Newspaper Publishing.
    Source -
    Communications Industry Exceeding ExpectationsResearch Brief, MediaPost blog

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