Tuesday, April 24, 2012

Broadcast Tie-ins and My Home Improvement

Post contributed by Logan Innis -
My Home Improvement has been establishing localized websites in numerous locations across the nation and even a few up with our Northern neighbors in Canada. This website is a one stop shop for anyone who is looking to do any home improving. It has over 7,000 experts listed with Q & A’s for all of you home owners (which I know about 2 of you are) out there who are looking to spruce up that humble abode. Let’s say you’re trying to fix something yourself and you get caught up on something, go to myhomeimprovement.com and see what they say to do. If you’re like me then you’re going to let someone who actually knows what they’re doing take control. In that case you would go to the NEW knoxville.myhomeimprovement.com to find someone near you who is credible and ready to help.  
 The tie-in is that each localized site is linked to local broadcast stations, who provide some content and can provide local businesses with listings on the site (in conjunction with local advertising through the station).  Knoxville’s own My Home Improvement site was recently launched with more than  10 businesses initially, and another dozen or so expected in following weeks. Each business has their own page with their information listed but if you would prefer to search it yourself, you’re more than welcome to do that. The Knoxville site is linked through three of Knoxville’s largest radio stations (Star 102.1, Q 93.1 and Hot 104.5).
Main company website -  http://knoxville.myhomeimprovement.com/
 This is one of several innovative advertising/website tie-ins that are being tested by local media outlets as a new revenue enhancer, (or at least providing added value to basic local advertising. 
BJB - edited for style and added last comment.

1 comment:

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