My Home Improvement has been establishing localized websites in numerous locations
across the nation and even a few up with our Northern neighbors in
Canada. This website is a one stop shop for anyone
who is looking to do any home improving. It has over 7,000 experts
listed with Q & A’s for all of you home owners (which I know about 2
of you are) out there who are looking to spruce up that humble abode.
Let’s say you’re trying to fix something yourself and
you get caught up on something, go to myhomeimprovement.com and see what
they say to do. If you’re like me then you’re going to let someone who
actually knows what they’re doing take control. In that case you would
go to the NEW knoxville.myhomeimprovement.com
to find someone near you who is credible and ready to help.
The tie-in is that each localized site is linked to local broadcast stations, who provide some content and can provide local businesses with listings on the site (in conjunction with local advertising through the station). Knoxville’s own My Home Improvement site was recently launched with more than 10 businesses initially, and another dozen or so expected in following weeks. Each business has their own page with their information listed
but if you would prefer to search it yourself, you’re more than welcome
to do that. The Knoxville site is linked through three of
Knoxville’s largest radio stations (Star 102.1, Q 93.1 and Hot 104.5).
Main company website - http://knoxville.myhomeimprovement.com/
This
is one of several innovative advertising/website tie-ins that are being
tested by local media outlets as a new revenue enhancer, (or at least
providing added value to basic local advertising.
BJB - edited for style and added last comment.
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