Post contributed by Chelsea Taylor (edited):
Wal-Mart has announced a new plan to use its fan page on Facebook to promote localized information about its stores. The company hopes to target a new generation of customers who use a lot of social media by allowing fans of their current fan page to become fans of their local Wal-mart store. Customer feedback from fans on their main Facebook site indicated that people wanted to know about things that are more relevant to their location.
The current fan page has general information about products available at Wal-marts all across the nation. Creating separate sites for local stores will allow consumers to choose to follow local stores for more focused info on local products and special sales.. They would also be able to offer special deals for fans.
In the future, Wal-Mart plans on continuing to use social media to gather information about what consumer preferences and tastes, and offer highly targeted coupons or sales to help bring customers in.
Currently Wal-mart has over 3500 locations, and almost 9.5 million Facebook fans.
Sources - Walmart Makes Big Facebook Push: Offers 'Rollback' Price Alerts, PCWorld
Walmart to localize offers for Facebook fans, Google News
edited - had to add some content after hitting the publish button by error - BJBates
Walmart to localize offers for Facebook fans, Google News
edited - had to add some content after hitting the publish button by error - BJBates
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