The study also suggests that tablet use is encouraging changes in news consumption habits . Looking at those who report using their tablets for news on a regular basis, 33% say tablet use encouraged them to go to new sources for news, and 42% report regularly reading in-depth articles and analyses, and 30% report spending more time consuming news (only 4% reported less news use). They also reported preferring to use their tablets for news, over computer desktops, print publications, or television as sources for news.
- revenue potential for news on tablet may be limited - only 14% reported paying directly for news access
- substitution is already occurring - tablets are replacing news from desktops (80%), print newspapers & magazines (59%) and TV (57%).
- incidental reading is prevalent - tablet users report regularly reading or viewing news reports beyond what they were looking for.
- Tablet news users share and talk about the news - 85% report talking with others about news stories they read on their tablets, and 41% report sharing news through email or social media
Source - The Tablet Revolution: How People Use Tablets and What It Means for the Future of News, Pew Research Center's Project for Excellence in Journalism.
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