Monday, October 17, 2011

Steve Jobs - Digital Maverick, Marketing Traditionalist

Post submitted by Richard Graves (slightly edited) -

  Steve Jobs' passing has occasioned various looks back at the man and his impact. One in Advertising Age looked at the late Steve Job's strategy for marketing and advertising.
  While Jobs pioneered the possibilities of digital technology, he never wavered from reliance on advertising in traditional media such as television, newspapers and magazines. The successes of his advertising campaigns and products show that even the man who most embodies the digital age did not believe that digital technology makes traditional media obsolete for reaching people. Given the man's accomplishments with his strategies, his views toward advertising should help people vested in traditional media sleep better at night.

Source -  Steve Jobs Was Digital Maverick but Marketing Traditionalist, Advertising Age Digital

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