Post submitted by Brittney Dougherty (slight editting, BJB):
Finding new ways to keep readers interesting in print and web media has been a concern for media companies for some years now. It’s difficult to offer consumers something that they can’t get anywhere else. Garden & Gun has found a way to do just that.
First of all, an online store is one step in the right direction to connecting with readers. The store has typical fare for the readers including koozies, shirts, hats and totes. On October 13, they added a new line called G&G exclusives. They worked with eight different designers to “craft a selection of exclusive goods.” Associate publisher Jessica Hundhausen says it was an exciting project.
“Not only do we offer readers something special they won’t find anywhere else, it allowed us to collaborate with some of the best creative teams in the business…Our readers continually tell us they want more from Garden & Gun, this collection and the revitalized online store do just that,” she says.
The Southern magazine has created a new way to keep readers interested in the magazine while simultaneously bringing in a new revenue source. Some of the items are upwards of $1,000. The Moore & Giles Gray Leather Campaign Chair is $1,200 and there is even a boat that costs $24,000. This creative and novel idea will surely keep Garden & Gun, as well as its readers, happy.
Source: “Garden & Gun Launches a New E-Commerce Platform with G&G Exclusives” Magazine.org