Sunday, August 21, 2011

NBC tops in Product Placement

An increasing number of TV shows are using product placements as a new revenue stream.  Nielsen reports that NBC is setting a high pace with some of its programs - "America's Got Talent" integrated brand and product placement 59 times last month; and drama "Friday Night Lights" had 47.  The next highest number of placements was 22.  There were 5 NBC shows in the Top 10 user of product placement.

Source - NBC Shows Continue to Set the Pace for Brand IntegrationsAd Age

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