Wednesday, August 3, 2011

NBC hopes "upscale shows" will revive network

NBC's primetime ratings last year put the network in 4th place, quite a fall for the network that used to dominate broadcasting.  Robert Greenblatt, chairman of NBC Entertainment, addressed the network's plan to get the ratings boost to improve its standing at a recent Television Critics Association meeting.  The plan? - to develop "upscale shows, which is what we do well."
When I hear things like that I start wondering what he means by upscale, and why, if they're so good at it, they're stuck in fourth place.  Looking at reports of his speech and the shows mentioned may provide a bit of a clue. Named were reality competition shows The Voice, America's Got Talent, and Celebrity Apprentice; sitcom The Office, late-night talk show The Tonight Show, and new show The Playboy Club.  Truly upscale and innovative programming. 

Source: "NBC Will Use Upscale Shows To Propel Ratings", MediaDailyNews

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