Tuesday, August 2, 2011

Goin' Mobile - Good Start for Conde Nast

Conde Nast recently announced that it's been able to attract more than 240,000 subscribers for the iPad editions of a number of its magazine titles in their first six weeks. This May, Conde Mast launched iPad editions of eight titles: Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair.  The bulk of the new subscriptions (136,000) have come from print subscribers, who are allowed to add the iPad version at no extra cost.  Still, that's about 75,000 new subscribers in a fairly short period, suggesting that digital editions can be an attractive delivery alternative.
"The digital counts are increasing every day, and while this represents a small portion of our subscription circulation, we find it incredibly promising -- especially given the short time we have been marketing subscriptions," stated Monica Ray, executive vice president, consumer marketing at Conde Nast. 
This wasn't Conde Nast's initial foray into digital magazines - there have been almost 1 million paid downloads of the digital editions of their magazine titles through Apple devices, Amazon's Kindle, and Barnes & Noble's Nook Color ereader since the first digital edition of GQ released in November 2009.

Source: "Conde Nast: 242,000 iPad Subs in First Six Weeks", Online Media Daily

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