Monday, July 9, 2012

Univision tops some TV ratings

  According to a preliminary release of summer ratings by Nielsen, the Spanish-language network Univision attracted more viewers in the 18-34 and 18-49 demographics than any of the English-language networks.  Univision posted a 1.4 rating / 4 share in the broader 18-49 demographic, edging out ABC and CBS (with 1.3 ratings/ 4 shares), Fox (1.1 rating / 3 share), NBC (1.0/3), and CW (0.3/1).
  The week's top show managed to pull in a 2.0 rating, more than 20% fewer viewers than last summer's top rated show at that time.
  Overall, CBS's strength in older demographics helped pull in a total of 6.54 million viewers over the period (still less than 5% of US population).  Nielsen reported audiences for ABC at 4.99 million, NBC 4.33 million, Univision 3.63 million, Fox 2.61million, and the CW at 760,000.

Source - Univision Just Surpasses Net RivalsMedia Daily News

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