Fun Olympics/Social Media Infographic

The infographic, provided by Pappas Group, illustrates the roughly 100-fold increase in the size and reach of social media between the 2008 and 2012 Olympics.

"When we began to visualize the impact of the Summer Games on branded social media, each category we were looking at took on its own event-like stature. So the idea of using a traditional isometric style to create an Olympic arena of sorts seemed like a natural fit,” explains Art Director Spencer Slemenda. “We started thinking of different events and how they would affect the chart data. The integration of the cut-out athletes came quite easily from that.".

Source - Infographic: What's Different About The 2012 Olympics? Social Media, Of Course,   promaxbda daily brief