Results from the Dyle Mobile TV Data Report suggest that more than two-thirds of consumers would watch more TV if live programming was available on their mobile devices. Using a sample of US consumers in the critical 18-54 age demographic, the study asked about their use of various media devices, as well as their viewing behaviour.
The study found high penetration levels for many of the media/mobile devices considered - in fact, only 2% indicated that they had none of them. 86% reported owning a cell phone (56% owned a smartphone), 79% owned a laptop, and 71% owned a desktop computer. One third of the sample reported owning an iPad or other tablet.
As for the types of programming they'd be likely to watch live mobile TV, local news & weather topped the list (81%), followed closely by movies (79%) and national news (75%), while about two-thirds also expressed interest in sitcoms (69%), sports (66%), children's cartoons (65%), and dramas (64%).
The research and report are in support of a joint venture of mobile TV providers from 12 major broadcast TV groups. I would also note that the sample was not very large, and limited to US consumers in the 18-54 age bracket, so results are not generalizable to the general population, but reflect a core demographic of interest to advertisers and broadcasters.
Sources: Dyle: Mobile Users Prefer Live TV, TV Technology
Full Dyle Mobile TV Data Report