Netflix announced that its subscribers watched more than 1 billion hours of streamed video in June. The growing use of Netflix by its 26.5 million streaming subscribers may be a reflection of recent efforts to expand its Internet library. It also may presage a shift in overall viewing habits from advertising-supported entertainment to subscription-based access, according to an AP press report.
Source - Netflix subscribers' monthly viewing of Internet video surpasses 1 billion hours for 1st time, Broadcast Newsroom.
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