Moms are also early adopters of connective technologies. Compared to the general population, they are 49% more likely to have a smartphone, 30% more likely to have a tablet, and 7% more likely to have a laptop. Young mothers don't only have mobile technology, access to mobile has a significant interaction effect on time with social media - 89% of mobile moms report using their devices to check their favorite social media sites, and they're on longer - using social media platforms an average of 21.3 hr/month. That's more than three times as much as the average for all Internet users (5.9 hrs/month). They're also connecting more: they're 57% more likely to have 250+ Facebook friends, 21% more likely to have 50+ Pinterest connections, and 4% more likely to have 100+ Twitter followers.
- 92% of young moms report sharing family milestones on Facebook,
- 45% find themselves communicating more through social media, and less through email
- 84% say their new mom friends are very important to them
- 61% say that social media helps them get information quickly
The combination of staying at home and the desire for kid-friendly entertainment also makes them more likely to adopt alternative video systems. Moms with younger children are 65% more likely to have a subscription to a streaming TV service (49% do), 45% more likely to have an Internet TV device, 28% more likely to have a gaming console, and 12% more likely to have a DVR.
The report is based on three separate data sources - social media use diaries collected from new and expectant moms; a survey of around 1500 moms with kids 8 or younger; and Internet use metrics and social analytics for mothers in the 18-34 demographic.
Sources - Nine Out of Ten Moms Use Social Media, The Social Graf
2013 Social Moms Report, study released by BabyCenter.com