Wednesday, May 29, 2013

Research: "Audience Interactivity and Participation"

The EU has been funding academic research into the transformation of media, audiences, and their social implications under the COST Action ISO906 initiative.  One of the working groups has published some initial findings on audience participation and interactivity in media.  The white paper, "Audience Interactivity and Participation," summarizes interviews with practitioners in several areas - televised political programs, action theater, crowdfunding in music, fan production and interactivity in content, and a highly-interactive visitor's center associated with the EU Parliament.

Overall, the various interviews suggests some awareness of, and interest in, the potential that information technologies provide for promoting interactivity and participation in what had traditionally been unidirectional mass media.  Thoughtful, if not terribly innovative or insightful - yet worth a read.

Source -  "Audience Interactivity and Participation,"  Working Group 2, COST Action 906

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